Category: Marketing

Portfolio Project Overview Throughout this class, we’ve discussed many elements of personal branding including Identifying USP’s, Personal Brand Mission Statements, Skill Inventories, Talent Stacking, Target Marketing, Storytelling and Goal Setting. Portfolio Project Part 1 Descriiption: Imagine you have just retired after a long and very successful career. Congratulations! You’ve made such an impact in the… Continue reading Portfolio Project Overview
Throughout this class, we’ve discussed many elements

This assignment requires that you conduct separate interviews with 2 people you respect in the world of marketing. A strong suggestion is to pick one person that you do not know and try to contact them to complete the assignment. You may pick people from any walk of life whose skill and approach to marketing… Continue reading This assignment requires that you conduct separate interviews with 2 people you

Please write the learning log as personal as possible, as this is a personal reflection. The topic from the guest speak is ‘the changing business environment’ and the related powerpoint is attached. Module aim is also attached for reference. PLEASE read through the instructions provided in the files.

my paper is a one-page case analysis of an article called southwest airlines. it is intended to allow us to analyze an actual business situation and to consider real marketing problems. The purpose of the case analysis is to define the problem facing the firm, generate alternative solutions, and suggest the best solution based on… Continue reading my paper is a one-page case analysis of an article called southwest airlines. it

Students will develop a sales pitch, order development process, customer interaction, order delivery, and close out documents to finalize the sale. The format is a Powerpoint Presentation. Directions: 1. Select a product or service as the basis for developing a sales strategy. 2. Describe the product or service, and the target customer. 3. Develop a… Continue reading Students will develop a sales pitch, order development process, customer interac

In this assignment you will answer two questions. Single-spaced, 12 pt. font, 1-inch margins, without the question prompt). Please be concise when you formulate your answers (quality over quantity); Question 1: (~½ page; bullet points are fine for this answer) What factors account for the success of Ikea? Question 2 (~½ – 1 page): What… Continue reading In this assignment you will answer two questions. Single-spaced, 12 pt. font, 1-

Please review chapters 8-10 and answer the following questions. Be sure to relate your discussion to your course project. This activity will benefit your Project. Chapter 7: What are the different types of market segmentation? Choose the most relevant three types for your project company and discuss how appropriate the company is segmenting its market… Continue reading Please review chapters 8-10 and answer the following questions. Be sure to relat

Please watch short video. Answer the following questions. Questions: 1. How did the External Market Environment create challenges for Blockbuster? 2.How did the External Market Environment create opportunities for Blockbuster? 3.Provide examples of companies that have used changes in the External Market Environment to spur growth. 4.Provide examples of companies that failed to react to… Continue reading Please watch short video. Answer the following questions.
https://youtu.be/rTVk

Define learning and perception. Describe in at least one paragraph, how the two are connected and how they relate to consumer behavior. Per our textbook, consumer learning starts with perception. Based on your experience and research outside of the textbook, describe at least three brands that you purchase regularly and what influences/influenced your perception of… Continue reading Define learning and perception. Describe in at least one paragraph, how the two

Cord-cutting is a trend that has been on the rise for the past several years. Review the Forbes cord-cutting article: https://www.forbes.com/sites/dbloom/2019/01/31/cord-cutting-study-pwc-nielsen-2019-pay- tv-statistics/#72f6cb4a2242 In order to combat this trend, Disney launched the Disney Plus streaming service. Research this service offering and answer the following questions: 1. How is Disney Plus positioned as compared to streaming services… Continue reading Cord-cutting is a trend that has been on the rise for the past several years. Re